Customer Service
Customer Service
The main ingredient that every single company in the world needs to survive and make a profit is "The Customer". Seems simple enough, obviously without someone to buy your product or service, you have no business, you have absolutely nothing!
What most businesses today take for granted is "The Customer", it is only when they start to dry up and disappear that they take them seriously. Stop and think about this statement, simple but true.
This is where "Customer Service" comes in. The truly successful businesses, the ones we can name in a heartbeat and have stood the test of time, realized early on the importance of getting and retaining "Customers". They know it is cheaper to keep a satisfied "Customer" than it is to try and buy a new one.
With this fact in mind ask yourself the following questions:
- Are our customers, happy customers?
- Is our customer base growing, stagnant or shrinking?
- Are we offering our customers real value for money?
- Do our customers recommend us to others?
- Will we still have customers in a down market, or even worse a recession?
Successful companies know the answers to these questions because they understand the importance of "Excellent Customer Service". When I say they I really mean everyone in the company completely understands that their livelihood depends on "Customers".
If everyone in your business is not on the same page, if providing your customers with the best service is not job #1, then I would suggest an immediate action plan. If it is not broken, don't fix it, but if it is broken, take the time and fix it properly.
About the Author:
Hello I am Peter E Smith I was educated in Great Britain, Canada and The United States. I have owned and operated several business and held senior management positions for two fortune 500 companies out of the US. I am a licensed realtor in West Vancouver British Columbia, Canada since 1997 and have been a Director and President of the West Vancouver Division of the Greater Vancouver Real Estate Board. My books and articles are based upon my own observations, experiences, facts and research with many different businesses over the past three and a half decades.
Article Source: ArticlesBase.com - Customer Service